This weekend I had two interviews on nationally networked radio shows. They were with Kathryn Raaker on WQRT-AM and Jordan Rich on WBZ-AM. I also recorded a TV interview with the show Literati Scene based in Boston.
As always I enjoyed these experiences once I was in them. It was a little nerve racking, however, as I waited for calls from each of the radio shows’ hosts. Both were gracious and interested in my novel which made things a lot easier. My dilemma, on these occasions is how do I condense the plot of a complex book into a segment that can last anywhere from 6 to 30 minutes. I’ve tried all kinds of word combinations on myself, family and friends and have finally concluded that you really can’t fit 280 pages worth of book neatly into one sound bite. I finally got that just prior to my TV interview. All one can hope to do is voice a compelling teaser. With that realization I had an angst free interview with Dick Concannon of Literati Scene.
I’m very grateful to my publicist for getting the Literati Scene TV show since some very famous and notable people have been on this show. They’ve had architects, artists, ambassadors and of course authors including the likes of Dan Brown, Serge Krushchev, Dennis Lehane, Bill O’Reilly and Pierre Salinger.
Between prepping for and worrying over the riches that was this media exposure I forgot, at least for a while, the purpose of it. The Kennedy Effect’s ranking on Amazon has been dropping for a little over a week. For the uninitiated Amazon’s rankings have little correlation with sales but they do indicate activity. So imagine my dismay when all this media exposure failed to arrest the rankings drop. I was afraid to look at sales but was pleasantly surprised when I noted that sales in 2 days more than doubled what they’d been in the previous 3 months. Is TKE a bestseller? Far from it at this stage but with some more work I hope to achieve what I’m calling ‘critical mass.’ Or when ‘word of mouth’ takes over and sales grow exponentially. I know marketing is more of an art than a science but I say bring on more angst inducing media exposure.
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